What isn't clear is how many of those 9 million are actually paying for the service, reports Billboard. In November the tally included 87 million paid subscribers and 109 million users of Spotify's ad-supported tier. When it announced Q3 results, the company projected its total premium subscribers to increase to between 93-96 million and its MAUs to between 199-206 million in Q4.
Profits have so far eluded the world's largest music streaming service, a topic that was brought up in Jenkins' interview at CES.
"We've said all along, we want to focus on growth," said Jenkins.
"We believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don't have Spotify. There are still parts of the United States where Spotify is not widely used. So I think the company has done a great job of prioritizing growth and making the service better, because there's a lot of competition and we're only as good as the user thinks we are so we have to continue to enhance our service."
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